Today I want to teach you two copywriting secrets that repeatedly guarantee success. The secrets are so simple that you will wonder why you never figured it out!
Imagine yourself selling to people of all kinds, whether they are quick and impulse-driven buyers or analytical buyers (pay attention to details). Do you need a short copy or a lengthy article to convert a visitor to a customer?
In this article, I explore how to win both buyers. There exist two types of buyers.
- The impulse buyer
- The analytical buyer
The impulse buyer has a lot to do; thus, no time going into the details of your item. In most cases, this buyer will quickly skim the headlines, glance on pictures and captions, and make a decision. They are the easiest to sell to.
In contrast, analytical buyers believe that the proof is in the details. They will read every word not to miss a feature.
How to win both buyers
The impulse buyer
- Use illustrations and photos
- Use attention-grabbing headlines and sub-headlines
- Capitalize on graphics that influence the buyer to make a decision
- Use different fonts and font sizes
- Use bold headlines
- Use shades
- Highlight the main benefits with shaded areas or bullets
The analytical buyer
Headlines, graphics, and captions as guides. Concentrate on the details but keep them short. With the right choice of words, make the piece captivating, and you have a winning marketing piece that is guaranteed to be successful.
Now it is your turn. Are you the impulse buyer or the analytical buyer?
Are you constantly jumping from one online scam to another, consider reading this post.